The earth-shattering news flashed around the world last week – I’m sure you saw it. At last we know the title of the seventh, and last, Harry Potter book. I had guessed that it would be called “Harry Potter and the ... Something.” Call it intuition, call it a gift, call it a prophecy, call it blind, dumb luck. But sure enough, the last book will be called “Harry Potter and the Deathly Hallows,” which means I got more than half of the title right without even trying. And I’m not even a Harry Potter expert.

This breaking news was announced on CNN every 20 minutes, it made the nightly news on the major networks and it was all over the Internet and the talk shows. I also released the title of my new book last week, but CNN didn’t seem to care a bit. NBC told me to get lost, ABC told me to drop dead, CBS said “never call here again!”

Now, I haven’t actually written a new book, but I have written a new book title. And it didn’t take as long as you’d think. Maybe a minute or two. I’m surprised more people don’t write book titles. If your title gets enough publicity, then you might even want to write the book that goes with it. Or maybe it’s wiser to write three or four popular titles before you actually write a book.