The only thing more predictable than the pre-game hype over the Super Bowl is the post-game hype about which commercials worked and which didn’t. The winners of this year’s Nobel Prize won’t get a millionth of the ink that GoDaddy.com commercial will. When the Nobel Prize people start advertising on the Super Bowl, it will be worth talking about. Until then, they’re about as newsworthy as Mr. Blackwell’s yearly ten worst-dressed list.

The commercials rated most watchable by some polls were the Budweiser commercials. At $2.6 million a pop, Bud ran five of them. Now, here’s my question. What beverage do you think most people watching the game at home were drinking? Tea? Coffee? Bottled water? White-wine spritzers? Or beer?

So Budweiser just spent $13 million (plus whatever it cost to make the ads) to tell people who were probably already drinking their product to buy their product. Smart. Well, it must have sounded smart after a few six packs. Otherwise, it’s pretty stupid. There’s only so much beer you can drink on any one day. There are 13 million better ways to spend their advertising money.