NORWICH – Valentine’s Day is usually the busiest day of the year for florists, but with 23 inches of snow falling between Tuesday and Thursday, many florists and store owners took a hit to their wallets.

“The snow is hurting business quite a bit,” said Francis Maiurano of Maiurano’s Flowers and Gift Store.

Maiurano’s, like many of the local florists, did everything possible to plan ahead, making as many deliveries as possible on Tuesday and postponing many more until today. “Most of the customers understand,” Maiurano said. “We don’t want to take the chance of going off the road.” Maiurano said some deliveries would be attempted on Wednesday afternoon, but only on the main roads.