Embarrassing, Manipulative, Dove.
Published: January 10th, 2008
By: Shelly Reuben

Embarrassing, manipulative, Dove.

After I saw the first Dove ad in their on-going “Campaign for Real Beauty,” I kept my response to myself because I was fairly certain that I would be the only person in the whole, wide world (as we used to say when we were kids) who would find it ... well: Repulsive.

The Dove ad features six ordinary women with different body types, none of whom look particularly anorexic. They have been lined up in white bras and panties and posed to look in-your face confident, cocky, and sexy. What they resemble, instead, is a bunch of bank clerks or dental assistants in a locker room after a sweaty game of ping pong, who are too old to be thrusting their underwear clad-hips towards the pervert photographer who has somehow talked them into posing half naked for the picture.

Thank heavens he didn’t catch them in the shower.

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