Any girl will tell you that finding the perfect wedding dress is probably the most important part of creating your ideal wedding – almost as important as finding the right groom. So when it comes to helping the bride to choose the perfect dress, little things make a big difference.

On Saturday, I went to Lily Katherine’s Bridal Boutique in Norwich to spend a day working with Jill Eddy and her staff. After participating in numerous weddings over the years, I wasn’t sure what to expect in my day at the shop. Over the years I’ve seen controlling bridezillas, aggravating bridesmaids, flower girls throwing temper tantrums and members of the bridal party throwing their shoes at each other. To my surprise and relief, I saw none of that at Jill’s shop. She explained the staff works hard to make shopping for a wedding dress one of the more calming and enjoyable wedding experiences, and that listening to your customers and anticipating their needs is the key to success in the bridal business.