One of the great things about the recent election is that we won’t have to see another political commercial for two or three months, when, after a short break, the campaign for 2012 election will begin. Some reports say the two major campaigns spent $750 million this year, most of it on television advertising. That doesn’t count money spent in local races.

Now, how many ordinary, non-political TV commercials have you seen in your life? Thousands? Hundreds of thousands? Yet you rarely see a car commercial that makes you angry or an ad for a dishwashing liquid that makes you want to change the channel. Most of us will even suffer through adult diaper commercials without feeling strongly about them. Cat people will watch dog food commercials and vice versa without complaining.

So why can’t they can’t make a campaign commercial that doesn’t have half the country screaming at the television?