In the late ‘70s, it was hard to pick up a magazine that didn’t have a story about testing your sexual IQ - or your boyfriend’s. And for a while it seemed that one best-selling book after another was a sexual textbook. “The Hite Report” and Masters and Johnson’s books were huge best sellers. For a while, it seemed as if sex had just been discovered. Before, there was no mention of sex, at least not in respectable magazines, and it was very rarely discussed in books, either. Today, the average sixth grader can get a higher score on one of those old sexual IQ tests than I can.

By the ‘80s, magazines and afternoon talk shows had printed and yakked so much about sex that they’d made it boring. Articles like “How to Have Better Sex in Seven Days” weren’t making magazines jump off the newsstands anymore, so the word “sex” was changed to “health”, and publications ran the same tests and stories as before. “How’s Your Health IQ?” “Better Health in Seven Days.” “Is Your Partner Uninterested in Health?” “Has Health Spoiled Your Marriage?” “Let’s Get Physical” was a single entendre hit.