NORWICH – Tops Friendly Markets’ President and CEO Frank Curci announced today the re-branding of all its P&C stores, which will once again bear the Tops name – including the P&C on East Main Street.

“After a thorough evaluation, which included market research with our customers, it was determined that our customers would be best served by having all these stores under the one Tops Friendly Markets banner,” said Curci, whose company acquired the P&C chain from the bankrupt Penn Traffic in January for $85 million.

“With a multi-million dollar capital improvement program scheduled for these stores, in addition to offering a greater variety and selection of grocery products and services, customers can look forward to a more enhanced store shopping experience under the Tops name,” he added.