As an avid comic book collector (and fan) for well over two decades, I believe I’ve earned the right to express my disappointment with the legendary Marvel Comics and its decision to snuff-out a member of the classic Fantastic Four team with the release of issue #587 yesterday. Not to mention the fact that – as is usually the case in these scenarios – the identity of the newly-deceased hero was leaked prior to #587’s release (I’m guessing intentionally) as that of Johnny Lowell Spencer Storm, aka the Human Torch.

Yes, I realize this isn’t the first time a beloved comic book hero or villain has kicked the bucket – DC Comics did it with the fan-voted murder of Jason Todd (Robin) in 1989 and the apparent deaths of Superman and Batman in 1992 and 2008 respectively – and I’m certain it won’t be the last.

But that doesn’t mean I have to like it.

The problem, at this point, is that the tactic has been rendered impotent over time. It’s the “Stairway to Heaven” or “Free Bird” of comic book tragedy and there’s no element of surprise or drama to it these days. Even worse, that lack of creativity is only magnified by the insane amount of marketing synonymous with the death of any popular, iconic character, no matter the medium.