NORWICH – While countless auto manufacturers have come and gone in the past century, Chevrolet has reason to celebrate as today marks the 100th anniversary of the company. Throughout November, the Northeast Classic Car Museum is recognizing Chevy as a distinguished leader in the auto market.

The museum will pay tribute to the bow tie brand throughout the month, offering a $2 discount to anyone who can show their Chevy title or registration, dangle a Chevy keychain or proudly wear Chevy apparel showing off the unmistakable logo that has had such a profound impact in the business world.

If the discount isn’t enough to excite car enthusiasts, the museum also plans to unveil various fun, family-oriented activities throughout the month in celebration of the milestone. The museum wants to see people who admire and appreciate the company’s feats in engineering and productivity, museum officials said.