NORWICH – Local shoppers will be flocking to Ms. B’s Warehouse at 10:30 a.m. Saturday to “mob” the store as the first ever Chenango County Cash Mob gets underway.
The Chenango County Cash Mob, organized and launched by the Norwich Business Improvement District and Commerce Chenango, has been in the works all month. The idea is to gather a large group of people to one business at the same time, on the same day, to purchase items in support of the business and the community, explained BID Director Roz DeRensis.
Earlier this month, merchants in the city’s downtown were nominated to be “mobbed” and for the past two weeks, anyone has been able to vote for which store would be mobbed using an online voting poll promoted via social networking sites, including Facebook and Twitter.