NORWICH – In the midst of its 2013 annual fundraising campaign, the Chenango County United Way is turning its attention to destitute households in hopes of increasing the long-term financial security of families and individuals throughout the county.

The 2013 United Way campaign is in full swing. This year, the Chenango United Way fundraising committee has its sights on a $444,000 goal – slightly higher than last year’s. Although committee members are optimistic about reaching the benchmark, according to Chenango United Way Director Elizabeth Monaco, this year presents new challenges in addressing the issue of local poverty and financial stability.

“It’s the most challenging issue to address in this community,” Monaco explained, citing the organization’s focus address long term financial security of Chenango County families. “So many people in the county struggle with income to meet their financial needs. We have a lot of people in a working class who are the working poor. Even with two incomes, they’re still making very difficult decisions.”