CHENANGO COUNTY – With the hustle and bustle of the holiday season upon us, the American Red Cross is making its case to encourage eligible blood donors to give one last gift this holiday season and discover the true meaning of giving by donating blood.

The last few weeks of the year are often abuzz with holiday plans and travel and even seasonal illnesses like the flu. These occurrences often mean fewer donors giving blood at a time of year when there is an increased need – amplifying the ripple effect of blood shortages in area healthcare facilities.

Unfortunately, for patients with cancer or other illnesses and injuries requiring blood transfusions, the need for blood is constant and doesn’t get a holiday break.

The gift of a blood donation can have a substantial impact on the life of a neighbor or loved one in the event of a traumatic injury or accident. Donating takes about an hour and can give patients a chance to celebrate more holidays to come.

According to the Red Cross, the majority of blood donors are ordinary people – high school students, factory and office workers, business executives, parents and grandparents, and people from every walk of life. Their common thread is nothing more than a generous spirit, a desire to give back to their community and helping others.