NORWICH – Norwich-based greek yogurt producer Chobani pulled two yogurt aisle foes into a dustup over controversial ingredients in its quest to maintain Chobani’s front and center position in refrigerators across America.

Chobani and rival Dannon will suit up in a Syracuse federal courtroom this week as Chobani seeks judicial input over its new television ads aimed at boasting the company's ‘Simply 100’ line of yogurt.

Cultured counterparts claim that commercials meant to underscore Chobani's commitment to all natural sweeteners liken the use of artificial sweeteners-like sucralose and potassium sorbate utilized in Dannon and Yoplait concoctions-to chlorine and “bug killer.”

Not to be mistaken for tongue and cheek, a Dannon “cease and desist” to Chobani delivered to two weeks ago was met by the federal lawsuit response by Chobani - asking a federal judge to make the call.