ALBANY – Gov. Andrew Cuomo is urging local farmers to get aboard the “New York Grown and Certified” bandwagon with a pledge to help them label and promote their product.

The governor announced Tuesday that nearly half a million in funding is available for producers and retailers to assist with on-product labeling and in-store promotion. The aim is to help consumers identify locally grown products.

The initiative is running in conjunction with a digital marketing campaign touting New York’s ag industry.