SCHENECTADY – To honor those who serve and have served, Price Chopper/Market 32 will be raising funds for Disabled American Veterans (DAV) in November.

All month, Price Chopper/Market 32 customers will have the opportunity to round up their change at checkout, 100 percent of which will go directly to DAV. Price Chopper/Market 32 will add to the fundraising with a $10,000 match.

Each year, DAV provides cost-free lifetime support to more than a million veterans of all generations and their families. In addition to having extended more than 345,000 free rides to medical appointments and assisted with 209,300 benefit claims last year, DAV worked to connect veterans with meaningful employment opportunities by hosting job fairs and providing resources to ensure they have the opportunity to participate in the American Dream their sacrifices have made possible.

“Price Chopper/Market 32 is gratified to collaborate annually with teammates and customers alike to help veterans who have risked their own lives to protect our country and freedoms,” said Pam Cerrone, Price Chopper/Market 32’s director of community relations.

DAV’s goal is to empower veterans to lead high-quality lives with respect and dignity. This is accomplished by ensuring that veterans and their families can access the full range of benefits available to them; fighting for the interests of America’s injured heroes on Capitol Hill; and educating the public about the great sacrifices and needs of veterans transitioning back to civilian life.

Based in Schenectady, NY, Price Chopper/Market 32 operates 130 Price Chopper and Market 32 supermarkets, including one Market Bistro, employing 16,000 teammates in New York, Vermont, Connecticut, Pennsylvania, Massachusetts, and New Hampshire.

The American-owned company, founded by the Golub family in 1932, prides itself on longstanding traditions of innovative food merchandising, cutting-edge brand development and store design, leadership in community service, and cooperative employee relations. For additional information, please visit www.pricechopper.com.

-Information provided by Price Chopper/Market 32