The Fashion Collective has adopted a flexible approach to retail by maintaining an online presence through www.thefashioncollective.shop, and occasionally participating in local events to directly engage with the community. (Submitted photo)

by Sophia Root,

Commerce Chenango

This week, Commerce Chenango would like to highlight The Fashion Collective, a new local boutique. For those interested in supporting local business and exploring fresh fashion options, The Fashion Collective offers an exciting new shopping destination that promises to bring style and variety to Chenango County.

The Fashion Collective represents an exciting new retail venture in Chenango County, embodying the spirit of local entrepreneurship. Founded by Sarah Hunter and Amanda Janicki in August 2024, the boutique is a promising addition to the local retail landscape, addressing a unique market need for diverse and accessible fashion.

Hunter and Janicki are not just business partners, but local entrepreneurs with a clear mission. Their goal of providing unique and affordable attire creates a shopping experience that caters to the entire community. By offering collections for women, men, children, and even pets, they've positioned themselves as a versatile online fashion destination.

The Fashion Collective has adopted a flexible approach to retail by maintaining an online presence through www.thefashioncollective.shop, and occasionally participating in local events to directly engage with the community. The Fashion Collective provides a wide range of products that appeal to different age groups and lifestyles.

The boutique's 2025 vision of broadening fashion options in Chenango County speaks to a larger trend of rural economic development. By introducing more diverse retail options, The Fashion Collective is not just selling clothing—they're contributing to the area's quality of life and potentially attracting new economic opportunities.

Leveraging Facebook as a primary communication channel allows The Fashion Collective to share real-time updates about new collections, announce upcoming events, build a community around their brand, and provide an additional touchpoint for customer interaction beyond physical and online sales. Follow them to stay up to date.

As a new business in a rural area, The Fashion Collective demonstrates the potential for innovative retail concepts outside major urban centers. Their multi-channel approach and comprehensive product range position them well for growth and community integration.